Lean Branding: Creating Dynamic Brands to Generate Conversion (Record no. 108746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00888nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351108085 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Busche, Laura |
| 9 (RLIN) | 23164 |
| 245 ## - TITLE STATEMENT | |
| Title | Lean Branding: Creating Dynamic Brands to Generate Conversion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | O'Reilly Media, Inc. |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | Sebastopol |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 278p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The LEAN Series |
| 9 (RLIN) | 22937 |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Introduction<br/>1. What is a Brand?<br/>2. What a Brand isn’t?<br/><br/>Part II: Build<br/>3. Brand Story<br/>4. Brand Symbols<br/>5. Brand Strategy<br/><br/>Part III: Measure<br/>6. Brand Traction<br/>7. Brand Resonance<br/>8. Brand Identity<br/>9. Brand Rechannel<br/>10. Brand Reposition<br/>11. Brand Redesign<br/>12. Conclusion |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 9 (RLIN) | 25118 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Industrial Management |
| 9 (RLIN) | 25119 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Eric |
| Relator term | Series Editor |
| 9 (RLIN) | 22940 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | BUS |
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