UnMarketing: Everything has Changed and Nothing is Different (Record no. 108749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02382nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126568079 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott |
| 9 (RLIN) | 23162 |
| 245 ## - TITLE STATEMENT | |
| Title | UnMarketing: Everything has Changed and Nothing is Different |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd. |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction<br/>2. Everything Has Changed and Nothing Is Different<br/>3. The Hierarchy of Buying<br/>4. A Word on Experts<br/>5. Trust Gap<br/>6. ROD: Return on Donuts<br/>7. Restaurant That Didn't Get It<br/>8. Cold-Calling<br/>9. Aiming Your Company at the Bottom of the Barrel<br/>10. Pull and Stay<br/>11. Reasons Why Companies Don't Use Social Media<br/>12. Social Media (Social Currency as Well)<br/>13. Twitter versus Facebook versus LinkedIn<br/>14. Social Media Platforming<br/>15. UnPodcasting<br/>16. HARO<br/>17. The Game Has Changed: Immediacy and Relevancy<br/>18. Publicized Customer Service<br/>19. Don't Bank on the Bold<br/>20. Seven Deadly Social Media Sins<br/>21. The Millennials Are Coming<br/>22. How Twitter Changed Scott's Business<br/>23. Tassimo<br/>24. Domino's--Word of Mouth: Mouths Are Moving . . .<br/>25. Naked Pizza<br/>26. Don't Feed the Trolls<br/>27. Social Media for Social Good<br/>28. Your Website--Old School versus New School<br/>29. Your Captcha Is Craptcha<br/>30. Experience Gap<br/>31. Raising and Keeping the Bar High--Cirque<br/>32. Stirring Coffee<br/>33. Using "Stop Start Continue"<br/>34. Zappos<br/>35. Rockport<br/>36. Fresh Books<br/>37. Why You Can't Learn from Millionaires<br/>38. Authenticity and Transparency<br/>39. For Whom the Bell Mobility Tolls<br/>40. Scott's Transparency on Twitter<br/>41. You’re Transparency<br/>42. Affiliates<br/>43. Testimonials<br/>44. Best Sellers<br/>45. Why Being a Work-at-Home Mom Is Bad for Business<br/>46. Hello? Walmart?<br/>47. Idea Creation<br/>48. Idea Delivery<br/>49. Doing In-Person Seminars<br/>50. Tele-Seminars (now Webinars)<br/>51. Viral Marketing<br/>52. Video<br/>53. Be Prepared for Success<br/>54. Undercover UnMarketing<br/>55. Putting It into Practice<br/>56. Lush<br/>57. Trade Shows<br/>58. Social Media at Trade Shows<br/>59. UnNetworking: Why Networking Events Are Evil<br/>60. The Awesomeness of Being a 2.0 Author<br/>61. The UnTour<br/>62. The UnEnd |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | UnMarketing |
| 9 (RLIN) | 25197 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Push and Pray |
| 9 (RLIN) | 25198 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Alison |
| 9 (RLIN) | 23163 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | STR |
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