Creating and Marketing New Products and Services (Record no. 108988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781482203608 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| Item number | GAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garcia, Rosanna |
| 9 (RLIN) | 23097 |
| 245 ## - TITLE STATEMENT | |
| Title | Creating and Marketing New Products and Services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | CRC Press |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | Boca Raton |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 412p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The Proactive New Product Development Process<br/>2. New Product Innovation Strategy<br/>3. Opportunity Identification and Idea Generation: The Fuzzy Front End<br/>4. Out of the Fuzzy Front end into the Design Phase<br/>5. The Concept Test<br/>6. Perceptual Maps<br/>7. Estimating Sales Potential<br/>8. The Proactive New Product Development Process<br/>9. Product/Market Testing<br/>10. Launch and Beyond<br/>11. Global New Product Development<br/>12. Sustainability in Innovation |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | New Products |
| 9 (RLIN) | 23098 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 23099 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.575 |
| Call number suffix | GAR |
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