Digital Advertising (Record no. 109283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01167nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137494344 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Item number | MCS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McStay, Andrew |
| 9 (RLIN) | 23195 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Macmillan Publishers Limited |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 221p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Digital: The Capacity to Do Things They Never Could Before<br/>2. The History and Business of Digital Advertising<br/>3. How It Works: Standard Digital Media<br/>4. How It Works: Non-Standard Digital Media<br/>5. Creativity<br/>6. Beyond Interruption: Attention, Authenticity and Being Native<br/>7. Media Hacking<br/>8. Adblocking and Fraud: Threats to advertising<br/>9. Advertising to Children: Regulations and Ethics for Digital Media<br/>10. Ad-Tech: Analytics, Big Data, Profiling and Identity<br/>11. Emphatic Media: Emotiveillance and the Future of out of Home Advertising<br/>12. Privacy: the Case of Mobile Apps for Android<br/>13. Conclusions: Reconciling Art and Science in Advertising |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising Media Planning |
| 9 (RLIN) | 653 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Digital Media |
| 9 (RLIN) | 7959 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 659.144 |
| Call number suffix | MCS |
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