Film Marketing (Record no. 109421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01055nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171005b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138013360 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerrigan, Finola |
| 9 (RLIN) | 39810 |
| 245 ## - TITLE STATEMENT | |
| Title | Film Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 188p |
| 500 ## - GENERAL NOTE | |
| General note | Chapter One: Introduction<br/>Chapter Two: The Origins and Development of the Film Industry<br/>Chapter Three: The development of film marketing practices<br/>Chapter Four: Structural considerations and film marketing<br/>Chapter Five: The film marketing mix<br/>Chapter Six: Consumer selection of films<br/>Chapter Seven: Film marketing materials<br/>Chapter Eight: The film marketing calendar<br/>Chapter Nine: Social marketing, equality and diversity: The role of film marketing<br/>Chapter Ten: The impact of technology on film marketing practices<br/>Chapter Eleven: Case studies<br/>Chapter Twelve: Conclusions and recommendations |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motion Pictures - Marketing |
| 9 (RLIN) | 24805 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.84 |
| Call number suffix | KER |
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