Marketing: Real People, Real Choices (Record no. 109422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01577nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292097756 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 9 (RLIN) | 23145 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: Real People, Real Choices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | Harlow |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 569p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Understand the Value Proposition<br/>1. Welcome to the World of Marketing<br/>2. Global, Ethical and Sustainable Marketing<br/>3. Strategic Market Planning<br/><br/>Part II: Determine the Value Propositions Different Customers Want<br/>4. Basics of the Market Research Process<br/>5. Marketing Analytics: Welcome to the Era of Big Data!<br/>6. Understand Consumer and Business Markets<br/>7. Segmentation, Target Marketing and Positioning<br/><br/>Part III: Develop the Value Proposition for the Customer<br/>8. Product I: Innovation and New Product Development<br/>9. Product II: Product Strategy, Branding, and Product Management<br/>10. Price: What is the Value Proposition Worth?<br/><br/>Part IV: Deliver and Communicate the Value Proposition<br/>11. Deliver the Goods: Determine Distribution Strategy<br/>12. Deliver the Customer Experience: Bricks and Clicks<br/>13. Promotion I: Advertising, Sales Promotion, and Public Relations<br/>14. Promotion II: Social Media, Direct/Database Marketing, and Personal |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Vocational Guidance |
| 9 (RLIN) | 25226 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Greg W. |
| 9 (RLIN) | 23146 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stuart, Elnora W. |
| 9 (RLIN) | 23147 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SOL |
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