Marketing: Real People, Real Choices (Record no. 109422)

MARC details
000 -LEADER
fixed length control field 01577nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171212b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292097756
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.
9 (RLIN) 23145
245 ## - TITLE STATEMENT
Title Marketing: Real People, Real Choices
250 ## - EDITION STATEMENT
Edition statement 8th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education Limited
Date of publication, distribution, etc 2015
Place of publication, distribution, etc Harlow
300 ## - PHYSICAL DESCRIPTION
Extent 569p
500 ## - GENERAL NOTE
General note Part I: Understand the Value Proposition<br/>1. Welcome to the World of Marketing<br/>2. Global, Ethical and Sustainable Marketing<br/>3. Strategic Market Planning<br/><br/>Part II: Determine the Value Propositions Different Customers Want<br/>4. Basics of the Market Research Process<br/>5. Marketing Analytics: Welcome to the Era of Big Data!<br/>6. Understand Consumer and Business Markets<br/>7. Segmentation, Target Marketing and Positioning<br/><br/>Part III: Develop the Value Proposition for the Customer<br/>8. Product I: Innovation and New Product Development<br/>9. Product II: Product Strategy, Branding, and Product Management<br/>10. Price: What is the Value Proposition Worth?<br/><br/>Part IV: Deliver and Communicate the Value Proposition<br/>11. Deliver the Goods: Determine Distribution Strategy<br/>12. Deliver the Customer Experience: Bricks and Clicks<br/>13. Promotion I: Advertising, Sales Promotion, and Public Relations<br/>14. Promotion II: Social Media, Direct/Database Marketing, and Personal
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Vocational Guidance
9 (RLIN) 25226
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Marshall, Greg W.
9 (RLIN) 23146
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stuart, Elnora W.
9 (RLIN) 23147
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Call number prefix 658.8
Call number suffix SOL

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