Marketing: An Introduction (Record no. 109423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02188nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292146508 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 21384 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: An Introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | Harlow |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Understanding Marketing Management<br/>2. Marketing in the Twenty-First Century<br/>3. Marketing Tasks<br/>4. Marketing Concepts and Tools<br/>5. Company Orientations Toward the Marketplace<br/>6. How Business and Marketing Are Changing<br/>7. Building Customer Satisfaction, Value, and Retention<br/>8. Defining Customer Value and Satisfaction<br/>9. The Nature of High-Performance Businesses<br/>10. Delivering Customer Value and Satisfaction<br/>11. Attracting and Retaining Customers<br/>12. Customer Profitability: The Ultimate Test<br/>13. Implementing Total Quality Management<br/>14. Winning Markets: Market-Oriented Strategic Planning<br/>15. Corporate and Division Strategic Planning<br/>16. Business Strategic Planning<br/>17. The Marketing Process<br/>18. Product Planning: The Nature and Contents of a Marketing Plan<br/>19. Marketing Planning for the Twenty-First Century<br/>20. Analyzing Marketing Opportunities<br/>21. Gathering Information and Measuring Market Demand<br/>22. The Components of a Modern Marketing Information System<br/>23. Internal Records System<br/>24. Marketing Intelligence System<br/>25. Marketing Research System<br/>26. Marketing Decision Support System<br/>27. An Overview of Forecasting and Demand Measurement<br/>28. Scanning The Marketing Environment<br/>29. Analyzing Needs and Trends in the Macroenvironment<br/>30. Identifying and Responding to the Major Macroenvironment Forces<br/>31. Analyzing Consumer Markets and Buyer Behavior<br/>32. A Model of Consumer Behavior<br/>33. The Major Factors Influencing Buyer Behavior<br/>34. The Buying Decision Process<br/>35. The Stages of the Buying Decision Process<br/>36. Analyzing Business Markets and Business Buying Behavior |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 25224 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1412 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc O. |
| 9 (RLIN) | 23160 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | ARM |
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