Marketing Management (Record no. 109487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01701nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180404b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339223304 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 9 (RLIN) | 26346 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Marketing Management Today <br/><br/>Part I: The Marketing Environment <br/>2. The Customer <br/>3. The Competition <br/><br/>Part II: Assembling the Marketing Toolbox <br/>4. Marketing Planning <br/>5. Marketing Research and Information Systems <br/>6. Consumer Behaviour<br/>7. Organizational Buying Behaviour <br/>8. Segmenting and Targeting <br/>9. Market Measurement and Demand Forecasting <br/><br/>Part III: Creating of Customer Value <br/>10. Product Management <br/>11. New Product Decisions <br/>12. Brand Management and Decisions <br/>13. Customer Service <br/>14. Pricing Decisions<br/><br/>Part IV: Communication and Deliverance of Customer Value<br/>15. Integrated Marketing Communications <br/>16. Advertising Management <br/>17. Sales Promotion and Public Relations <br/>18. Managing the Sales Function <br/>19. Managing the Distribution Function<br/>20. Retail Management <br/>21. Direct Marketing <br/><br/>Part V: Creating Sustainable Competitive Value and Growth <br/>22. Marketing Strategy<br/>23. Customer Relationship Management <br/>24. Marketing Performance and Control <br/>25. Marketing Organization <br/><br/>Part VI: Broadening Horizons <br/>26. Global Marketing <br/>27. Services Marketing <br/>28. Rural Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 26347 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SAX |
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