Principles of Marketing (Record no. 109492)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01778nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171013b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1412 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Person Education, Inc. |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 732p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Defining Marketing and the Marketing Process<br/>1. Marketing: Creating and Capturing Customer Value<br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships<br/><br/>Part II: Understanding the Marketplace and Consumers<br/>3. Analyzing the Marketing Environment<br/>4. Managing Marketing Information to Gain Customer Insights<br/>5. Consumer Markets and Consumer Buyer Behavior<br/>6. Business Markets and Business Buyer Behavior<br/><br/>Part III: Designing a Customer-Driven Strategy and Mix<br/>7. Customer-Driven Marketing Strategy: Creating Value for Target Customers<br/>8. Products, Services, and Brands: Building Customer Value<br/>9. New-Product Development and Product Life-Cycle Strategies<br/>10. Pricing: Understanding and Capturing Customer Value<br/>11. Pricing Strategies: Additional Considerations<br/>12. Marketing Channels: Delivering Customer Value<br/>13. Retailing and Wholesaling<br/>14. Communicating Customer Value: Integrated Marketing Communications Strategy<br/>15. Advertising and Public Relations<br/>16. Personal Selling and Sales Promotion<br/>17. Direct and Online Marketing: Building Direct Customer Relationships<br/><br/>Part IV: Extending Marketing<br/>18. Creating Competitive Advantage<br/>19. The Global Marketplace<br/>20. Sustainable Marketing: Social Responsibility and Ethics |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 21383 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 21384 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | KOT |
No items available.