Market Led Strategic Change: Transforming the Process of Going to Market (Record no. 110714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02868nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171222134446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415834278 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 23626 |
| 245 ## - TITLE STATEMENT | |
| Title | Market Led Strategic Change: Transforming the Process of Going to Market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 583p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Everything has changed, but everything is the same<br/>1. A map for market-led strategic change: using the model without getting lost!<br/>2. The changing world: the new and harsh realities we all face<br/>3. The customer is always right, except when they are wrong: customer satisfaction, customer sophistication and market change<br/>4. The evolution of marketing for a changing world: new ideas win!<br/>End of part cases<br/>Case 1 The price of oil: black gold or can someone find somewhere to store the filthy stuff?<br/>Case 2 Marijuana<br/>is the world going to pot or what?<br/>Case 3 Business and the global obesity epidemic: who made us fat?<br/>Case 4 Privacy: the new product for the 21st century<br/><br/>Part II: Developing value-based strategy<br/>5. Value-based strategy: strategic thinking and thinking strategically about value<br/>6. Market sensing and learning strategy: competitive strength through knowing more<br/>7. Strategic market choices and innovation: where to compete, where not to and what's new<br/>7. Customer value strategy and positioning: what have you got to offer, and how does it make you different to the rest?<br/>8. Strategic relationships and networks: building the infrastructure to deliver the strategy<br/>9. Strategic customer relationships: the very special case in thinking about relationship strategy<br/>Case 5 Uber: a revolution in personal transport or a death trap?<br/>Case 6 Volkswagen and emissions: Hoaxwagen sent to the naughty step<br/>Case 7 Music: we built this city on rock `n' roll, but where's the money now?<br/>Case 8 Reinventing the healthcare business: an apple a day keeps the doctor away, but only if you throw it very hard indeed<br/><br/>Part III: Processes for managing strategic transformation<br/>10. Strategic gaps: the difference between what we want and what we have got<br/>11. Organization and processes for change: building the infrastructure to make it happen<br/>12. Implementation process and internal marketing: making it happen<br/>13. An agenda for market-led strategic change: the last chapter that no one reads<br/>Case 9 Alibaba: Amazon plus eBay plus some<br/>Case 10 Facebook: OK, Mark, very clever, but where's the money?<br/>Case 11 The continuing dilemma for Marks &Spencer: and no jokes about "Has Marks lost its sparks"!<br/>Case 12 Counter-implementation strategy: the anatomy of hate and the tactics of the gutter.<br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 23627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.5 |
| Call number suffix | PIE |
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