The Psychology of Design: Creating Consumer Appeal (Record no. 111493)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180731115600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180717b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765647603 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5752 |
| Item number | PSY |
| 245 ## - TITLE STATEMENT | |
| Title | The Psychology of Design: Creating Consumer Appeal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 354p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Embodied Design<br/>1. Implications of Haptic Experience for Product and Environmental Design<br/>2. The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design<br/>3. The Conceptual Effects of Verticality in Design<br/>4. Sensory Imagery for Design<br/><br/>Part II: Designing Product Features<br/>5. Blue-Washing the Green Halo: How Colors Color Ethical Judgments<br/>6. Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars<br/>7. Curvature From All Angles: An Integrative Review and Implications for Product Design<br/>8. Beyond Beauty: Design Symmetry and Brand Personality<br/>9. How to Use Visual Design to Boost Brand Equity<br/>10. Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences<br/>11. How Consumers Respond to Cute Products<br/>12. Cuteness, Nurturance, and Implications for Visual Product Design<br/>13. The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics<br/>14. The Design of Experience<br/><br/>Part III: Underlying Processes<br/>15. The Inherent Primacy of Aesthetic Attribute Processing<br/>16. Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences<br/>17. Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty<br/>18. Good Aesthetics Is Great Business: Do We Know Why?<br/>19. Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload<br/>20. Product Aesthetics and the Self<br/><br/>Part IV: Design Methods<br/>21. Eye-Tracking Aids in Understanding Consumer Product Evaluations<br/>22. Enhancing Design Intuition |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Product design |
| 9 (RLIN) | 29847 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Psychological aspects |
| 9 (RLIN) | 29848 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| Relator term | Editor |
| 9 (RLIN) | 29849 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Seifert, Colleen M. |
| Relator term | Editor |
| 9 (RLIN) | 29850 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brei, Diann |
| Relator term | Editor |
| 9 (RLIN) | 29851 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.5752 |
| Call number suffix | PSY |
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