Microeconomics for MBAs: The Economic Way of Thinking for Managers (Record no. 111780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180727143318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180727b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107139480 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.5 |
| Item number | MCK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McKenzie, Richard B. |
| 9 (RLIN) | 30333 |
| 245 ## - TITLE STATEMENT | |
| Title | Microeconomics for MBAs: The Economic Way of Thinking for Managers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 725p |
| 500 ## - GENERAL NOTE | |
| General note | Part I. The Market Economy, Overview and Application<br/>1. Microeconomics: a way of thinking about business <br/>2. Principles of rational behavior in society and business<br/>3. Competitive product markets and firm decisions <br/>4. Applications of the economic way of thinking: domestic government and management policies <br/>Part II. Applications of Basic Economic Theory<br/>5. Applications of the economic way of thinking: international economics <br/>6. Applications of the economic way of thinking: environmental economics <br/>Part III. Demand and Production Theory<br/>7. Consumer choice and demand in traditional and network markets<br/>8. Production costs and the theory of the firm<br/>9. Production costs in the short run and long run<br/>Part IV. Competitive and Monopoly Market Structures<br/>10. Firm production under idealized competitive conditions <br/>11. Monopoly power and firm pricing decisions <br/>12. Firm strategy under imperfectly competitive market conditions <br/>13. Competitive and monopolistic labor markets<br/>Part V. Behavioral Economics: A Challenge to Conventional Microeconomics<br/>14. Challenges of behavioral economists<br/>15. Problems with behavioral economics. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Microeconomics - Managerial economics. |
| 9 (RLIN) | 30334 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Dwight R. |
| 9 (RLIN) | 30335 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 338.5 |
| Call number suffix | LEE |
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