Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (Record no. 111873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180507b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781592537266 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRA |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Rockport Publishers |
| Place of publication, distribution, etc | United States |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Design |
| 9 (RLIN) | 27411 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing, Brand |
| 9 (RLIN) | 27412 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Editor |
| Personal name | Millman, Debbie |
| 9 (RLIN) | 27413 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | BRA |
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