Global Marketing (Record no. 114068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190208162839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190124b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332530355 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Gautam |
| 9 (RLIN) | 34769 |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Service Pvt. Ltd. |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 641p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Global Market Participation Decisions<br/>2. Negotiating Cultural Factors<br/>3. Negotiating Political-Legal Factors<br/>4. Negotiating Economic Environment<br/>5. Deciding on International Market Section<br/>6. Deciding on Entry Modes<br/>7. Deciding on Product<br/>8. Deciding on Brand<br/>9. Deciding on Pricing<br/>10. Deciding on Distribution<br/>11. Deciding on Global Promotion<br/>12. Research Agenda in Cross-border Marketing<br/>13. Organising for Global Marketing " |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Global Marketing |
| 9 (RLIN) | 35152 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.848 |
| Call number suffix | DUT |
No items available.