Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation (Record no. 114200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190425143801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352805952 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | VAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varadarajan, Rajan |
| 9 (RLIN) | 34603 |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publication India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | Thousand Oaks |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 513p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 37831 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Marketing |
| 9 (RLIN) | 37832 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | Series Editor |
| 9 (RLIN) | 37833 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hult, Tomas |
| Relator term | Volume Editor |
| 9 (RLIN) | 37834 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | VAR |
No items available.