Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation (Record no. 114200)

000 -LEADER
fixed length control field nam a22 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190425143801.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190122b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352805952
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number VAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varadarajan, Rajan
9 (RLIN) 34603
245 ## - TITLE STATEMENT
Title Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation
Statement of responsibility, etc. by Rajan Varadarajan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Sage Publication India Pvt. Ltd.
Date of publication, distribution, etc. 2018
Place of publication, distribution, etc. Thousand Oaks
300 ## - PHYSICAL DESCRIPTION
Extent 513p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
9 (RLIN) 37831
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Strategic Marketing
9 (RLIN) 37832
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
Relator term Series Editor
9 (RLIN) 37833
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hult, Tomas
Relator term Volume Editor
9 (RLIN) 37834
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Call number prefix 658.802
Call number suffix VAR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Not For Loan Reference Institute of Management Institute of Management 2018-12-28 2 0.00 658.802 VAR M0034510 2018-12-28 0.00 2018-12-28 Book

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