Hegarty on Advertising: Turning Intelligence Into Magic (Record no. 114286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190405120756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190403b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500293638 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1092 |
| Item number | HEG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John |
| 9 (RLIN) | 36390 |
| 245 ## - TITLE STATEMENT | |
| Title | Hegarty on Advertising: Turning Intelligence Into Magic |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Thames and Hudson Ltd. |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Ideas<br/>2. Brands and Audiences<br/>3. Agencies<br/>4. The Creative Directior<br/>5. Clients, Briefs and the Power of Words<br/>6. Pitches<br/>7. Storytelling<br/>8. Truth and Technology – and Can You Name Gutenberg’s Second Book?<br/>9. From Benton and Bowles to 16 Goodge Street<br/>10. Saatchi and Saatchi<br/>11. TBWA: It’s a Big of a Mouthful<br/>12. BBH: The Agency in a Suitcase<br/>13. First Levi’s 501s, then the World<br/>14. Going Global and the Birth of the Micro Network<br/>15. After 35 Years, 2 Month and 16 Days<br/>16. How Advertising Drove me to Drink<br/>17. Why I’m now Parking my Ideas in a Garage |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising executives - Biography |
| 9 (RLIN) | 36391 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising agencies - Management |
| 9 (RLIN) | 36392 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.1092 |
| Call number suffix | HEG |
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