Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films and Filmmakers (Record no. 114391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01342nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240116103718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190531b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138916456 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.80688 |
| Item number | BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barnwell, Robert G. |
| 9 (RLIN) | 42523 |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films and Filmmakers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Guerrilla branding, marketing & promotion<br/>2. Creating an irresistible brand identity<br/>3. Building an engaged community of friends & fans<br/>4. Marketability vs playability (or How to produce niche-dominating blockbusters)<br/>5. Pitching & networking<br/>6. Key art & posters<br/>7. Teasers & trailers<br/>8. Behind the scenes photos, production stills, videos, interviews & special features<br/>9. IMDb marketing & promotion<br/>10. Social media & video marketing platforms<br/>11. Dedicated film & filmmaker websites<br/>12. Electronic press kits (EPKs) & press books<br/>13. Media relations & public releases<br/>14. Event marketing : premiers, festivals, film markets & other events<br/>15. High-impact low-cost advertising & promotion<br/>16. Distribution |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motion pictures - Marketing |
| 9 (RLIN) | 39227 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 384.80688 |
| Call number suffix | BAR |
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