This is Marketing You Can’t be Seen Until you Learn to See (Record no. 117247)

MARC details
000 -LEADER
fixed length control field aam a22 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241370148
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GOD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Godin, Seth
9 (RLIN) 43476
245 ## - TITLE STATEMENT
Title This is Marketing You Can’t be Seen Until you Learn to See
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Penguin Random House India Pvt. Ltd.
Date of publication, distribution, etc 2018
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 267p
500 ## - GENERAL NOTE
General note 1. Not mass, not spam, not shameful...<br/>2. The marketer learns to see<br/>3. Marketing changes people through stories, connections and experience<br/>4. The smallest viable market<br/>5. In search of "better"<br/>6. beyond commodities<br/>7. The canvas of dreams and desires<br/>8. More of the who: seeking the smallest viable market<br/>9. People like us do things like that<br/>10. Trust and tension create forward motion<br/>11. Status, dominance and affiliation<br/>12. A better business plan<br/>13. Semiotics, symbols and vernacular<br/>14. Treat different people differently<br/>15. Reaching the right people<br/>16. Price is a story<br/>17. Permission and remarkability in a virtuous cycle<br/>18. Trust is as scarce as attention<br/>19. The funnel<br/>20. Organizing and leading a tribe<br/>21. Some case studies using the method<br/>22. Marketing words and now it's your turn<br/>23. Marketing to the most important person<br/>A marketing reading list<br/>A simple marketing worksheet
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Creative ability in business
9 (RLIN) 48149
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Call number prefix 658.8
Call number suffix GOD

No items available.

© 2025 by NIMA Knowledge Centre, Ahmedabad.
Koha version 24.05