This is Marketing You Can’t be Seen Until you Learn to See (Record no. 117247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191009b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241370148 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Godin, Seth |
| 9 (RLIN) | 43476 |
| 245 ## - TITLE STATEMENT | |
| Title | This is Marketing You Can’t be Seen Until you Learn to See |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Penguin Random House India Pvt. Ltd. |
| Date of publication, distribution, etc | 2018 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Not mass, not spam, not shameful...<br/>2. The marketer learns to see<br/>3. Marketing changes people through stories, connections and experience<br/>4. The smallest viable market<br/>5. In search of "better"<br/>6. beyond commodities<br/>7. The canvas of dreams and desires<br/>8. More of the who: seeking the smallest viable market<br/>9. People like us do things like that<br/>10. Trust and tension create forward motion<br/>11. Status, dominance and affiliation<br/>12. A better business plan<br/>13. Semiotics, symbols and vernacular<br/>14. Treat different people differently<br/>15. Reaching the right people<br/>16. Price is a story<br/>17. Permission and remarkability in a virtuous cycle<br/>18. Trust is as scarce as attention<br/>19. The funnel<br/>20. Organizing and leading a tribe<br/>21. Some case studies using the method<br/>22. Marketing words and now it's your turn<br/>23. Marketing to the most important person<br/>A marketing reading list<br/>A simple marketing worksheet |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Creative ability in business |
| 9 (RLIN) | 48149 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | GOD |
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