Bridging Disciplinary Perspectives of Country Image Reputation, Brand and Identity (Record no. 117386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191006b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138281356 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 320.54 |
| Item number | BRI |
| 245 ## - TITLE STATEMENT | |
| Title | Bridging Disciplinary Perspectives of Country Image Reputation, Brand and Identity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge Taylor and Francis Group |
| Date of publication, distribution, etc | 2019 |
| Place of publication, distribution, etc | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 309p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Charting the landscape in research on country image, reputation, brand, and identity: A trans-disciplinary overview<br/>Part I Business Studies <br/>2. Country, Product-Country, Country-of-origin, or Place Image? Perspectives on a Perplexing Theme: Place-Product Associations and Their Effects<br/>3. The role of country images in international marketing: Country-of-origin effects<br/>4. Nation Branding, Product Country Images, and Country Rankings<br/>5. Evaluation of nation brand indexes<br/>Part II Social Psychology <br/>6. National Identity and Collective Memory: A Social Psychological Perspective<br/>7. Mediating' national anxieties via stereotyping the French 'threatening Other': Analysis of the 2011 Rugby World Cup in New Zealand media coverage<br/>8. National stereotypes in Central Europe: Their accuracy, convergence and mirroring<br/><br/>Part III: Sociology and Political Science <br/>9. The Global Construction of National Reputation<br/>10. World Opinion, Country Identity, and Country Images: Some Reflections<br/>11. Mediated Public Diplomacy as a Function of Government Strategic Issue Management<br/>12. Country Image in Public Diplomacy: From Messages to Relationships<br/>Part IV: Communication Science <br/>13. Media influence on the public's perceptions of countries: Agenda setting and international news <br/>14. Talking at Audiences: Networking and Networks in Country Images<br/>15. Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders' Behavior Across Three Different cultures<br/>Part V: Bridging disciplinary perspectives <br/>16. Epilogue: Bridging disciplinary perspectives about country |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | National Characteristics |
| 9 (RLIN) | 43220 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingenhoff, Diana |
| Relator term | Editor |
| 9 (RLIN) | 43221 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | White, Candace |
| Relator term | Editor |
| 9 (RLIN) | 48988 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buhmann, Alexander |
| Relator term | Editor |
| 9 (RLIN) | 48989 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kiousis, Spiro |
| Relator term | Editor |
| 9 (RLIN) | 48990 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 320.54 |
| Call number suffix | BRI |
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