Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love (Record no. 117438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200627161601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191007b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781983625886 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | ROB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robertson, Graham |
| 9 (RLIN) | 49102 |
| 245 ## - TITLE STATEMENT | |
| Title | Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | CreateSpace Independent Publishing Platform |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | California |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 227p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Why being a beloved brand matters <br/>2. How to use strategic thinking to help your brand win <br/>3. How to build your brand around your core strength <br/>4. How to build a tight bond with your most cherished consumers <br/>5. How to win the competitive battle for your consumer’s heart <br/>6. Hoe to address your brand situation before you make your next move <br/>7. How to define the ideal target market to build your brand around <br/>8. How to define your brand positioning to help your brand win<br/>9. How to create a brand idea you can build everything around <br/>10. How to use your brand idea to organize everything you do <br/>11. How to build a brand plan everyone can follow <br/>12. How to build your brand’s execution plans <br/>13. How to write a creative brief to set up brilliant execution <br/>14. How to run your brand’s advertising process<br/>15. How to make advertising decisions using our ABC’s model<br/>16. How to make media decisions to break through the cluttered media world <br/>17. How to conduct a deep-dive business review tro uncover brand issues<br/>18. Brand finance 101 to help manage your brand’s profitability <br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand |
| 9 (RLIN) | 43352 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.4012 |
| Call number suffix | ROB |
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