Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice (Record no. 117484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191006b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138039827 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blackston, Max |
| 9 (RLIN) | 49105 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge Taylor and Francis Group |
| Date of publication, distribution, etc | 2018 |
| Place of publication, distribution, etc | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 414p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The I-mage Gap <br/>2. The Relational Brand<br/>3. Relationships with Packaged Goods Brands <br/>4. Relationships with Prestige Brands <br/>5. How Brand Relationships Mitigate consumers Risk <br/>6. Relationships with Corporate Brands <br/>7. Universal Brand Relationships <br/>8. Branded relationships and the value of branded Businesses <br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Preferences |
| 9 (RLIN) | 43215 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Cases |
| 9 (RLIN) | 49106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | BLA |
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