Innovation in Pricing: Contemporary Theories and Best Practices (Record no. 117557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | Nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200205111122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191009b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138738270 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| Item number | INN |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation in Pricing: Contemporary Theories and Best Practices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 406p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Introduction <br/>1. Innovation in pricing: introduction<br/>2. Is innovation in pricing your next source of competitive advantage?<br/>Part II: Innovation in Organizing the Pricing function <br/>3. The organizational design of the pricing function in firms: a center-led management approach<br/>4. Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry<br/>5. CEO championing of pricing and the impact on firm performance<br/>6. Who is in charge of value? The emerging role of Chief Value Officer<br/>7. Interview: how a vice president of value can drive profits in B2B<br/>8. B2B pricing systems: proving ROI<br/>Part III: Innovation in Pricing Strategy <br/>9. Ten considerations for your pricing model innovation process<br/>10. Effective pricing strategies in B2B markets<br/>11. Why segmentation matters<br/>12. The five fundamental value factors<br/>13. Pricing processes in fast-paced business-to-business settings<br/>14. Pricing due diligence in the mergers and acquisition process<br/>15. Busting the four fatal myths in pricing<br/>16. Creating, calculating and communicating customer value: how compares can set premium prices that customers are willing and able to pay<br/>17. Pricing strategies for recessionary times<br/>Part IV: Innovation in Pricing tactics<br/>18. Using economic value communication to bend business-to-business buyers’ value perceptions<br/>19. Value: distilling the essence<br/>20. Innovation in estimating willingness to pay<br/>21. Cross-functional collaboration in value-based pricing<br/>22. Winning on the margin: the B2B value imperative<br/>Part V: Psychological aspects of pricing <br/>23. Behavioral aspects of pricing<br/>24. Ben Lowe, Julian Lowe and David Lynch<br/>Part VI: The next frontier <br/>25. Research on odd prices: dead end or field of potential innovation? |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Innovation in Pricing |
| 9 (RLIN) | 47172 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hinterhuber, Andreas |
| Relator term | Editor |
| 9 (RLIN) | 43454 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator term | Editor |
| 9 (RLIN) | 47173 |
| Personal name | Liozu, Stephan M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.816 |
| Call number suffix | INN |
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