Marketing Research: A Concise Introduction (Record no. 117600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01350Nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220317152612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191010b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526419279 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.83 |
| Item number | KOL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kolb, Bonita M. |
| 9 (RLIN) | 43764 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: A Concise Introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 311p |
| 500 ## - GENERAL NOTE | |
| General note | Part 1: Introduction to Uses and Methods of Marketing Research<br/>1. Introduction To Marketing Research <br/>2. Research as a Process <br/>3. Determining The Research Question<br/>4. The Research Proposal<br/>5. Cultural Considerations for Marketing Research<br/>6. Conducting Secondary Research <br/>Part 2: Qualitative Marketing Research<br/>7. Choosing Participants For Qualitative Research<br/>8. Planning and Conducting Focus Groups <br/>9. In-depth, Intercept and Expert Interviews<br/>10. Projective Observational and Netnography Techniques <br/>Part 3: Quantitative Marketing Research<br/>11. Determining Probability Samples<br/>12. Questionnaire Design<br/>13. Conducting Surveys <br/>Part 4: Analyzing and Reporting Findings<br/>14. Analyzing Verbal And Other Qualitative Data<br/>15. Analyzing Numerical Data<br/>16. Report Writing And Presentation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.83 |
| Call number suffix | KOL |
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