Advertising and Promotion (Record no. 117608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240527152303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191010b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473997998 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | HAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Chris |
| 9 (RLIN) | 43758 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 370p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Advertising And Promotion Under Convergence<br/>2. Advertising Theory<br/>3. Brands And Promotional Communication<br/>4. The Creative Agency Model<br/>5. Strategy And Creativity<br/>6. Media And Audience Planning<br/>7. Non-Advertising Promotion<br/>8. Global Advertising Strategy<br/>9. Brands On The Defensive – Ethics And Regulation For Advertising<br/>10. Advertising Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Rungpaka Amy |
| 9 (RLIN) | 43759 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.1 |
| Call number suffix | HAC |
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