Rural Marketing in India: Texts and Cases (Record no. 119033)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201230140619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191129b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126928569 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chakraborty, Debarun |
| 9 (RLIN) | 45481 |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing in India: Texts and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Atlantic Publishers & Distributors (P) Ltd. |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 336p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Rural marketing :A Snapshot <br/>2. Rural marketing : changes, Challenges and environment <br/>3. Rural consumer behavior, retailing and strategies <br/>4. Role of information and communication technologies in rural marketing<br/>5. Agricultural marketing <br/>6. Agricultural marketing infrastructure in India <br/>7. Livestock marketing <br/>8. Non- livestock marketing <br/>9. case studies |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Target Marketing - India |
| 9 (RLIN) | 45482 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dhara, Soumya Kanti |
| 9 (RLIN) | 45483 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Santra, Adrinil |
| 9 (RLIN) | 45484 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.804 |
| Call number suffix | CHA |
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