Marketing Research (Record no. 119335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210128105846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200107b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126577125 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 46577 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 610p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: The Nature And Scope Of Marketing Research<br/>1. A Decision-Making Perspective on Marketing Intelligence<br/>2. Marketing Research in Practice<br/>3. The Marketing Research Process<br/>4. Research Design and Implementation<br/>Part II: Data Collection<br/>Section A: Secondary And Exploratory Research<br/>5. Secondary Sources of Marketing Data<br/>6. Standardized Sources of Marketing Data<br/>7. Marketing Research on the Internet<br/>8. Information Collection: Qualitative and Observational Methods<br/>Section B: Descriptive Research<br/>9. Information from Respondents: Issues in Data Collection<br/>10. Information from Respondents: Survey Methods<br/>11. Attitude Measurement<br/>12. Designing the Questionnaire<br/>Section C: Casual Research<br/>13. Experimentation<br/>Section D: Sampling<br/>14. Sampling Fundamentals<br/>15. Sample Size and Statistical Theory<br/>Part III: Data Analysis<br/>16. Fundamentals of Data Analysis<br/>17. Hypothesis Testing: Basic Concepts and Tests of Associations<br/>18. Hypothesis Testing: Means and Proportions<br/>Part IV: Special Topics In Data Analysis<br/>19. Correlation Analysis and Regression Analysis<br/>20. Discriminant, Factor, and Cluster Analysis<br/>21. Multidimensional Scaling and Conjoint Analysis<br/>22. Structural Equation Modeling<br/>23. Presenting the Results |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Research |
| 9 (RLIN) | 46578 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 9 (RLIN) | 46579 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leon, Robert P. |
| 9 (RLIN) | 46580 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 9 (RLIN) | 46581 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.83 |
| Call number suffix | AAK |
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