Applied Strategic Marketing: A Step by Step Approach (Record no. 119661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910122031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138332089 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | ALS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alsem, Karel Jan |
| 9 (RLIN) | 45285 |
| 245 ## - TITLE STATEMENT | |
| Title | Applied Strategic Marketing: A Step by Step Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 424p |
| 500 ## - GENERAL NOTE | |
| General note | Part 1 Introduction and marketing planning<br/>1. The essence of marketing<br/>2. The strategic marketing planning process<br/>Part II: Situation analysis<br/>3. Mission value strategies, and market definition<br/>4. Internal analysis<br/>5. Customer analysis<br/>6. Industry analysis<br/>7. Competitor analysis<br/>8. Analysis of distribution and suppliers<br/>9. SWOT analysis <br/>Part III: Corporate decisions and marketing decision<br/>10. Corporate objectives and strategies<br/>11. Marketing objectives and marketing strategies<br/>Part IV: Implementation<br/>12. Product, price, place<br/>13. Marketing communication<br/>14. Organization and implementation of marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 45286 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | ALS |
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