Philosophy of Marketing Vol. 2: General Theory and the Realism Versus Relativism Debates (Record no. 119665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210331121304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446274910 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PHI |
| 245 ## - TITLE STATEMENT | |
| Title | Philosophy of Marketing Vol. 2: General Theory and the Realism Versus Relativism Debates |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2014 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262p |
| 500 ## - GENERAL NOTE | |
| General note | VOLUME II: GENERAL THEORY AND THE REALISM VERSUS RELATIVISM DEBATES<br/><br/>Marketing, General Theory And Generalizations<br/>17. General Theories and the Fundamental Esplanade of Marketing <br/>18. Empirical Generalizations, Theory and Method <br/>19. The Contingency Approach:Its Foundations and Relevance to Theory-Building and Research in Marketing<br/>20. Revisiting the Structural Framework for Marketing Management<br/>21. Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior <br/>22. Designing Research with In-Built Differentiated Replications<br/><br/>Truth, Realism And Relativism In Marketing<br/>23. Current Issues in the Philosophy of Science: Implications for Marketing Theory - A Panel Discussion<br/>24. Marketing, Scientific Progress and Scientific Method<br/>25. Truth in Marketing Theory and Research<br/>26. On Method in Consumer Research<br/>27. Marketing: A Critical-Realist Approach<br/>28. Modern Truth and Postmodern Incredulity: A Hermeneutic Deconstruction of the Meta-Narrative of 'Scientific Truth' in Marketing Research |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | SAGE Library in Marketing |
| 9 (RLIN) | 45862 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tadajewski, Mark |
| Relator term | Editor |
| 9 (RLIN) | 45863 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Shaughnessy, John |
| Relator term | Editor |
| 9 (RLIN) | 45864 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hyman, Michael R. |
| Relator term | Editor |
| 9 (RLIN) | 45865 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | PHI |
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