Philosophy of Marketing Vol. 3: Alternative and Multiple Paradigms (Record no. 119666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210331122241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446274910 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PHI |
| 245 ## - TITLE STATEMENT | |
| Title | Philosophy of Marketing Vol. 3: Alternative and Multiple Paradigms |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2014 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 426p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | SAGE Library in Marketing |
| 9 (RLIN) | 45874 |
| 500 ## - GENERAL NOTE | |
| General note | VOLUME III: ALTERNATIVE AND MULTIPLE PARADIGMS <br/><br/>Interpretive Research: Consumer Culture Theory<br/>29. Consumer Culture Theory (CCT): 20Years of Research<br/>30. Putting Consumer Experience back into Consumer Research The Philosophy and Method of Existential Phenomenology<br/>31. Towards an Epistemology of Consumer Culture Theory<br/>32. Phenomenology and the Context of Context <br/>Critical, Feminist, Postmodern And Post-Colonial Thought<br/>33. The Critical Imagination: Emancipatory Interests in Consumer Research<br/>34. Feminist Thought: Implications for Consumer Research <br/>35. Theoretical and Philosophical Implications of Postmodern Debates Some Challenges to Modern Marketing<br/>36. Postmodernism and Marketing: Separating the Wheat from the Chaff<br/>37. Post-Colonialism and Marketing<br/>Negotiating Multiple Paradigms: Justifications and Frameworks<br/>38. Multiparadigm Perspectives on Theory-Building<br/>39. Meta-Triangulation: Building Theory from Multiple Paradigms<br/>40. Iterative Triangulation: A Theory Development Process Using Existing Case Studies<br/>41. Beyond Incommensurability? Empirical Expansion on Diversity in Research<br/>42. Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Philosophy |
| 9 (RLIN) | 45875 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tadajewski, Mark |
| Relator term | Editor |
| 9 (RLIN) | 45876 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Shaughnessy, John |
| Relator term | Editor |
| 9 (RLIN) | 45877 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hyman, Michael R. |
| Relator term | Editor |
| 9 (RLIN) | 45878 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | PHI |
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