Marketing Ethics Vol 4: Ethical issues in Marketing (Record no. 119690)

MARC details
000 -LEADER
fixed length control field nam a22 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210317134133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446208106
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number MAR
245 ## - TITLE STATEMENT
Title Marketing Ethics Vol 4: Ethical issues in Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. SAGE Publication India Pvt. Ltd.
Date of publication, distribution, etc. 2012
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 451p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title SAGE Library of Marketing
9 (RLIN) 45857
500 ## - GENERAL NOTE
General note Volume VI: Ethical Issues In Marketing<br/>55. The Image of Advertising Truth: Is Being Truthful Enough?<br/>56. Marketing, Ethics, and Morality<br/>57. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility<br/>58. Consumer Online Privacy: Legal and Ethical Issues <br/>59. Company Advertising with a Social Dimension: The Role of Noneconomic Criteria<br/>60. A Method for Evaluating the Ethics of Fear Appeals<br/>61. A Framework for Personal Selling and Sales Management Ethical Decision Making<br/>62. Marketing and the Notion of Well-Being<br/>63. Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising?<br/>64. Deception in marketing research: Ethical, Methodological, and Disciplinary Implications<br/>65. What Consumerism Means for Marketers<br/>66. The Morality (?) of Advertising<br/>67. Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations<br/>68. An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective<br/>69. Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising<br/>70. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising<br/>71. Ethical Issues in Marketing Strategy and Implementation<br/>72. Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments<br/>73. Ethics and Public Policy Implications of Research on Consumer Well-Being<br/>74. Ethics in Marketing Research: Their Practical Relevance<br/>75. The role of religiosity in business and consumer ethics: A review of the literature
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Business Ethics
9 (RLIN) 45854
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, N. Craig
Relator term Editor
9 (RLIN) 45855
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, Patrick E.
Relator term Editor
9 (RLIN) 45856
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 658.484
Call number suffix MAR

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