Marketing Ethics Vol 4: Ethical issues in Marketing (Record no. 119690)
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fixed length control field | nam a22 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210317134133.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191213b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781446208106 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 |
Item number | MAR |
245 ## - TITLE STATEMENT | |
Title | Marketing Ethics Vol 4: Ethical issues in Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | SAGE Publication India Pvt. Ltd. |
Date of publication, distribution, etc. | 2012 |
Place of publication, distribution, etc. | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 451p |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | SAGE Library of Marketing |
9 (RLIN) | 45857 |
500 ## - GENERAL NOTE | |
General note | Volume VI: Ethical Issues In Marketing<br/>55. The Image of Advertising Truth: Is Being Truthful Enough?<br/>56. Marketing, Ethics, and Morality<br/>57. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility<br/>58. Consumer Online Privacy: Legal and Ethical Issues <br/>59. Company Advertising with a Social Dimension: The Role of Noneconomic Criteria<br/>60. A Method for Evaluating the Ethics of Fear Appeals<br/>61. A Framework for Personal Selling and Sales Management Ethical Decision Making<br/>62. Marketing and the Notion of Well-Being<br/>63. Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising?<br/>64. Deception in marketing research: Ethical, Methodological, and Disciplinary Implications<br/>65. What Consumerism Means for Marketers<br/>66. The Morality (?) of Advertising<br/>67. Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations<br/>68. An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective<br/>69. Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising<br/>70. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising<br/>71. Ethical Issues in Marketing Strategy and Implementation<br/>72. Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments<br/>73. Ethics and Public Policy Implications of Research on Consumer Well-Being<br/>74. Ethics in Marketing Research: Their Practical Relevance<br/>75. The role of religiosity in business and consumer ethics: A review of the literature |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Marketing - Business Ethics |
9 (RLIN) | 45854 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Smith, N. Craig |
Relator term | Editor |
9 (RLIN) | 45855 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Murphy, Patrick E. |
Relator term | Editor |
9 (RLIN) | 45856 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Call number prefix | 658.484 |
Call number suffix | MAR |
No items available.