Marketing Ethics Vol 5: New and Emerging Ethical Issues in Marketing (Record no. 119691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210317134216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446208106 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Ethics Vol 5: New and Emerging Ethical Issues in Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE Publication India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2012 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 384p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | SAGE Library of Marketing |
| 9 (RLIN) | 45858 |
| 500 ## - GENERAL NOTE | |
| General note | Volume V: New and Emerging Issues in Marketing<br/>76. Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing<br/>77. 'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness<br/>78. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives,<br/>79. The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions<br/>80. Nudge Your Customers Toward Better Choices<br/>81. How Mainstream Consumers Think About Consumer Rights and Responsibilities<br/>82. Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives<br/>83. Why We Boycott: Consumer Motivations for Boycott Participation<br/>84. Ethical Beliefs and Information Asymmetries in Supplier Relationships<br/>85. Commercializing Social Interaction: The Ethics of Stealth Marketing<br/>86. The Dishonesty of Honest People: A Theory of Self-Concept Maintenance<br/>87. Moral Identity and Judgments of Charitable Behaviors,<br/>88. Placebo Effects of Marketing Actions: Consumers May Get What They Pay For <br/>89. Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility<br/>90. Consumer ethics research: Review, synthesis and suggestions for the future |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Business Ethics |
| 9 (RLIN) | 45859 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, N. Craig |
| Relator term | Editor |
| 9 (RLIN) | 45860 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E. |
| Relator term | Editor |
| 9 (RLIN) | 45861 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.848 |
| Call number suffix | MAR |
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