Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance (Record no. 120528)

000 -LEADER
fixed length control field nam a22 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210705113748.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200629b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658072506
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.285
Item number GRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gross, Philip
9 (RLIN) 49126
245 ## - TITLE STATEMENT
Title Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Statement of responsibility, etc. by Philip Gross
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Springer
Date of publication, distribution, etc. 2015
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 349p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Strategie, Marketing und Informationsmanagement
9 (RLIN) 49127
500 ## - GENERAL NOTE
General note 1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Corporate Sponsorship - Industrial Management
9 (RLIN) 49128
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Call number prefix 659.285
Call number suffix GRO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2020-03-17 1 4200.52 1 659.285 GRO M0036364 2021-08-02 2021-08-02 6817.03 2020-03-17 Book

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