Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Record no. 120569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210317134347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200602b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749480967 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smilansky, Shirra |
| 9 (RLIN) | 48226 |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential Marketing: A Practical Guide to Interactive Brand Experiences |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: An experiential revolution: the accelerating transformation of business and marketing<br/>1. What is experiential marketing?<br/>2. A whole new world : millennials, brand experiences and social media<br/>3. The experience economy is here<br/>4. Concept stores, the future of retail and pop-ups<br/>5. Digital experiences, artificial intelligence in marketing and merged realities<br/>6. The better creative model : how to create unique experiential marketing ideas<br/>Part II: Set Message : an activation framework for your experiential marketing strategy<br/>7. Situation and background : exploring the business context for experiential marketing<br/>8. Experiential objectives : how to creatively define and set your goals<br/>9. Target audience : gathering holistic insights and understanding of your customers<br/>10. Message : key communication of your brand message using experiential marketing<br/>11. Experiential strategy: how to develop live brand experience strategies and frameworks<br/>12. Selected locations and brand ambassadors for your experiential marketing strategy<br/>13. Systems and mechanisms for measurement for experiential marketing planning<br/>14. Action : how to deliver and project manage live brand experiences<br/>15. Gauging effectiveness : creating a real-world test-and-learn approach for experiential marketing environments<br/>16. Evaluation : interpreting and monitoring tangible results from experiential marketing : an integrated approach is the way forward<br/>17. Conclusion: planning for the future of experiential marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding (Marketing) - Target marketing |
| 9 (RLIN) | 48227 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SMI |
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