Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More (Record no. 120769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210705113127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200629b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749475079 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | LEB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leboff, Grant |
| 9 (RLIN) | 49123 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Why embracing the social web is vital<br/>2. How the sales role changes in a digital environment<br/>3. Preparing to go online<br/>4. The lead generation model in a digital world<br/>5. Measuring the new Digital Sales Funnel<br/>6. Creating value – the how and why of content<br/>7. The journey from engagement to opportunity<br/>8. Getting noticed<br/>9. Tools and platform |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Electronic Commerce - Internet Marketing |
| 9 (RLIN) | 44779 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.872 |
| Call number suffix | LEB |
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