Promotion in the Merchandising Environment (Record no. 121528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211125152428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210101b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781628921571 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SWA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Swanson, Kristen K |
| 9 (RLIN) | 53195 |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion in the Merchandising Environment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Fairchild Books |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 417p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Introduction To Promotion<br/>1. Promotion and How It Works<br/>2. Consumer Behavior<br/>3. Creative Process in Promotion<br/>4. Fashion Forecasting<br/>Part II: Promotion Preparation<br/>5. Promotion Organization<br/>6. Promotion Planning and Budgeting<br/>Part III: Media<br/>7. Traditional Media<br/>8. New Media<br/>Part IV: Promotion Mix<br/>9. Advertising<br/>10. Direct Marketing and Sales Promotion<br/>11. Public Relations<br/>12. Personal Selling<br/>13. Fashion Shows and Special Events<br/>14. Visual Merchandising |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fashion merchandising |
| 9 (RLIN) | 25568 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Everett, Judith C. |
| 9 (RLIN) | 53196 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SWA |
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