The Future of Competition: Co-Creating Unique Value with Customers (Record no. 12232)

MARC details
000 -LEADER
fixed length control field 00703nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780143061908
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number PRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Prahalad, C. K.
245 ## - TITLE STATEMENT
Title The Future of Competition: Co-Creating Unique Value with Customers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Penguin Books India (P) Ltd.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 256p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Business
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramaswamy, Venkat
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- PRA
-- 005313
-- IPL-LIB
-- 395.00
-- 0
-- 049
-- 092379
-- 0
-- 0.00
-- 316.00 20%
-- 20061219
-- 29
-- C
-- 20070118
-- Himanshu Book Co.P
-- General

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