Marketing Management (Record no. 124532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02218aam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211028144038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160823b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1412 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson Education Ltd. |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | Noida (U.P.) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Understanding Marketing Management<br/>1. Defining Marketing for the New Realities<br/>2. Developing Marketing Strategies and Plans<br/>3. Creating Long-Term Loyalty Relationships <br/><br/>Part II: Capturing Marketing Insights<br/>4. Collecting Information and Forecasting Demand<br/>5. Conducting Marketing Research<br/><br/>Part III: Connecting with Customers<br/>6. Analyzing Consumer Markets<br/>7. Analyzing Business Markets<br/>8. Tapping into Global Markets <br/><br/>Part IV: Building Strong Brands<br/>9. Identifying Market Segments and Targets<br/>10. Crafting the Brand Positioning<br/>11. Creating Brand Equity<br/>12. Addressing Competition and Driving Growth <br/><br/>Part V: Creating Value<br/>13. Setting Product Strategy<br/>14. Designing and Managing Services<br/>15. Introducing New Market Offerings<br/>16. Developing Pricing Strategies and Programs<br/><br/>Part VI: Communicating Value<br/>17. Designing and Managing Integrated Marketing Communications<br/>18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations<br/>19. Managing Digital Communications: Online, Social Media, and Mobile<br/>20. Managing Personal Communications: Direct and Database Marketing<br/>and Personal Selling<br/><br/>Part VII: Delivering Value<br/>21. Designing and Managing Integrated Marketing Channels<br/>22. Managing Retailing, Wholesaling, and Logistics<br/><br/>Part VIII: Conducting Marketing Responsibly for Long-Term Success<br/>23. Managing a Holistic Marketing Organization for the Long Run |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 6120 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 6121 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | KOT |
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