Creative Advertising: Ideas and Techniques from the World's best Campaigns (Record no. 132769)

MARC details
000 -LEADER
fixed length control field 00462nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500284766
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.67
Item number PRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pricken, Mario
245 ## - TITLE STATEMENT
Title Creative Advertising: Ideas and Techniques from the World's best Campaigns
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Thames& Hudson
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 262p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Call number prefix 741.67
Call number suffix PRI

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