Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Record no. 132970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2012 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464271 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | RYA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 283p |
| 365 ## - TRADE PRICE | |
| Price amount | 11 |
| Currency code | GBP |
| Price note | UKP 10.99 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Services Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet Guides & Online Services |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, Calvin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 658.872 |
| Call number suffix | RYA |
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