Global Marketing and Advertising: Understanding Cultural Paradoxes (Record no. 133170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412970419 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke de |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing and Advertising: Understanding Cultural Paradoxes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United States |
| Name of publisher, distributor, etc. | SAGE Publications Inc |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344p |
| 365 ## - TRADE PRICE | |
| Price amount | 70 |
| Currency code | USD |
| Price note | US |
| -- | 70.00 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sales & Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | MOO |
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