Media Planning and Buying (Record no. 137330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a2200157 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147607 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | MEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Arpita |
| 9 (RLIN) | 104566 |
| 245 ## - TITLE STATEMENT | |
| Title | Media Planning and Buying |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw-Hill Education (India) Pvt Limited |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 345p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Media |
| 9 (RLIN) | 104565 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Call number prefix | 659 |
| Call number suffix | MEN |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.