International Direct Marketing (Record no. 144911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221219s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783540396314 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783540396321 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krafft, Manfred |
| 9 (RLIN) | 86375 |
| 245 ## - TITLE STATEMENT | |
| Title | International Direct Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Berlin Heidelberg |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2007 |
| 500 ## - GENERAL NOTE | |
| General note | Springer - E-Book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Economics |
| 9 (RLIN) | 86376 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management/Business for Professionals |
| 9 (RLIN) | 86377 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 86378 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hesse, Jürgen |
| 9 (RLIN) | 86379 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Höfling, Jürgen |
| 9 (RLIN) | 86380 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peters, Kay |
| 9 (RLIN) | 86381 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1007/978-3-540-39632-1">http://dx.doi.org/10.1007/978-3-540-39632-1</a> |
| Link text | Click here to view/read this ebook |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://link.springer.com/openurl?genre=book&isbn=978-3-540-39631-4">http://link.springer.com/openurl?genre=book&isbn=978-3-540-39631-4</a> |
| Link text | E-Book electronic available online |
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