Evaluation of The Impact of Direct-To-Consumer (DTC) Pharmaceutical Marketing on Brand Popularity, Consumer Awareness and Consumer Buying Behaviour for Over-The-Counter (OTC) Products (Record no. 149018)
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| 000 -LEADER | |
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| fixed length control field | 00611ngm a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240726b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.4 |
| Item number | SHA |
| 245 ## - TITLE STATEMENT | |
| Title | Evaluation of The Impact of Direct-To-Consumer (DTC) Pharmaceutical Marketing on Brand Popularity, Consumer Awareness and Consumer Buying Behaviour for Over-The-Counter (OTC) Products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Ahmedabad |
| Name of publisher, distributor, etc | Institute of Pharmacy, Nirma University, A'bad |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 76p |
| 500 ## - GENERAL NOTE | |
| General note | Guided by Dr. Snehal Patel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patel, Ronil H. |
| 9 (RLIN) | 107742 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chavda, Shreeraj P. |
| 9 (RLIN) | 107743 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Project Report |
No items available.