Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (Record no. 16052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781420087703 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.10688 |
| Item number | PAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paich, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Informa Healthcare USA, Inc. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 295p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peck, Corey |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valant, Jason |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | PAI |
| -- | 008901 |
| -- | CEM-CEU |
| -- | 6850.75 |
| -- | 0 |
| -- | 049 |
| -- | IN891 |
| -- | 0 |
| -- | 0.00 |
| -- | 10225.00 33% |
| -- | 20091214 |
| -- | 02 |
| -- | C |
| -- | 20100129 |
| -- | Kushal Books |
| -- | Reference |
No items available.