Advertising Management: Concepts and Cases (Record no. 27700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01070nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1989 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074517802 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Manendra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management: Concepts and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Ltd. |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418p |
| 500 ## - GENERAL NOTE | |
| General note | Advertising-Its Purpose and Function; Economic and Social Implications of Advertising; Marketing Mix; Process; Strategy Planning and Organization; Appropriation; Creative Strategy; Creative Execution and Judgement; Media Decisions; Other Promotional Media and Methods; Evaluation of Advertising Effectiveness; Advertising Agency Functions, Selection and Coordination; Industrial Advertising; Institutional Advertising; Non-Commercial Advertising; Future of Advertising in Developing Countries |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Management |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MOH |
| -- | 135.00 |
| -- | 0 |
| -- | 049 |
| -- | 72 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19960812 |
| -- | Mahajan Book Depot |
| -- | General |
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