The 10 Trillion Prize: Captivating the Newly Affluent in China and India (Record no. 55152)
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| 000 -LEADER | |
|---|---|
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422187050 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.840951 |
| Item number | SIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silverstein, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | The 10 Trillion Prize: Captivating the Newly Affluent in China and India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business Review Press |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 314p |
| 500 ## - GENERAL NOTE | |
| General note | Consumption in China and India: the dawn of a golden age The new revolutionaries: the rise of the middle classes The boom of the superrich: the millionaires (and billionaires) The next -but-one billion: the future of the left-behinds Finding the new consumer: the urban centers and rural communities The power of the purse: the new female consumers Food and drink: acquired tastes: cookies, wine, whiskey and tea House and home: the "des res," furniture and the fridge Luxury: trading up in China and India: fast cars, watches, and catwalk clothes Digital life: Netizens, e-shoppers, and the new Internet giants Education : the escalator to higher-paying jobs Paisa vasool: how to captivate the newly affluent in China and India The boomerang effect: the global impact of the race for resources Fast forward: doing business and the accelerator mind set The BCG playbook: practical strategies for winning over new consumers in China and India A letter to the next generation: renewal and the American dream Worlds of difference: the regions of China and India Risks and the hit-the-wall scenario: how to manage volatility. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumers - Attitudes - China - India |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Affluent consumers - China - India |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumers - China - India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sibghi, Abheek |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Liao, Carol |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael, David C. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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| -- | Vimal Journal World |
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