The 22 Immutable Laws of Branding: How to Build a Product of Service into a World-Class Brand (Record no. 55248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780887309373 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | The 22 Immutable Laws of Branding: How to Build a Product of Service into a World-Class Brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Harper Collins Publishers |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 182p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising and Sales Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | RIE |
| -- | 630.75 |
| -- | 0 |
| -- | 049 |
| -- | 17841 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19981117 |
| -- | Books India |
| -- | General |
No items available.