27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands (Record no. 55264)

MARC details
000 -LEADER
fixed length control field 00608nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403924018
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep
245 ## - TITLE STATEMENT
Title 27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Macmillan India Ltd.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 147p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Brand
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- KAP
-- 002861
-- PKY-PKY
-- 155.00
-- 0
-- 049
-- 30877
-- 0
-- 0.00
-- 20041229
-- C
-- 20050112
-- Books India
-- General

No items available.

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