The 360 Degree Brand in Asia: Creating more Effective Marketing Communications (Record no. 55288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470820575 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blair, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | The 360 Degree Brand in Asia: Creating more Effective Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | John Wiley & Sons (Asia) Pte. Ltd. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Richard |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Mike |
| 890 ## - | |
| -- | Singapore |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BLA |
| -- | 001649 |
| -- | P.M-P.M |
| -- | 1495.00 |
| -- | 0 |
| -- | 049 |
| -- | 27419 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20030416 |
| -- | Books India |
| -- | General |
No items available.