The 50-Plus Market: Why the Future is AGE NEUTRAL when it Comes to Marketing and Branding Strategy (Record no. 55348)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749447786 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stroud, Dick |
| 245 ## - TITLE STATEMENT | |
| Title | The 50-Plus Market: Why the Future is AGE NEUTRAL when it Comes to Marketing and Branding Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 314p |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | STR |
| -- | 004702 |
| -- | S-N-S-N |
| -- | 395.00 |
| -- | 0 |
| -- | 049 |
| -- | 91256 |
| -- | 0 |
| -- | 0.00 |
| -- | 20060622 |
| -- | C |
| -- | 20060817 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.